Brands We Love - BERU KIDS

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BERU KIDS

Bold, beautifully crafted, with locally sourced fabric, Beru Kids is one clothing line you MUST know about. After personally spending years in retail and merchandising, it's refreshing to find a brand that is helping to recycle and repurpose surplus fabrics, known as dead stock fabric.  This brand is focused on sustainability and making sure they know exactly where their cotton has been sourced. Their clothing is soft, durable and our kids have become huge fans.  This is one brand that their core values are creativity, passion and loyalty, all values we believe in and trust when we shop for our kids clothes.

We recently spent an afternoon with Sofia Melograno, the owner and founder of Beru Kids to get an inside look into her brand and what inspired her to start her clothing line.  Let's just say, we left completely inspired and grateful that there are people in the world like Sofia. She's kind, smart and is always smiling. We know she's invested in our kids future and making sure she's helping the environment with every thing she does.  

How did you launch your line Beru kids? I originally decided that I wanted to start a clothing line after living and working in sub-Saharan Africa in non-profits focused on poverty reduction initiatives. I was originally very much inspired by the beautiful textiles and colors used in all of the local garments. I then met a woman in Tanzania who started a sewing cooperative to employ women who were living with HIV/AIDS and it was my first glimpse into the world of ethical fashion and fashion initiatives making a positive impact. I sat with the idea of starting a kids line that was ethically and sustainably made and ended up moving to Los Angeles to pursue the line. That was 2 years ago. It’s been a whirlwind since then!

As a kid what did you want to be when you grew up? I feel like what I wanted to be changed weekly as a kid. I did want to be a filmmaker for a while. I always knew I wanted to work in a creative industry. 

What do you love about your work? The creativity aspect is by far my favorite part of my job. I love designing and developing the garments and seeing the entire line come to life. It’s also a blast working with kids. We have fit models in our studio weekly and they make my job so much more fun. 

BERU KIDS

What is the biggest lesson you've learned as you run your business? My life lesson list is growing everyday. As female entrepreneur I have to stand my ground quite often. I’ve had to learn how to stand up for myself and not feel bad or worry about hurting people’s feelings. It’s purely business and doesn’t need to include emotions. The other big lesson I learned is to hire people who have very different experience and expertise. You have to be on the same page about the vision of your company but the people who work with and hire need to fill in the gaps that are your weaknesses. 

Where do you see yourself in 3-5 years? I definitely want to keep growing and scaling Beru Kids but I also can’t wait to become a mom myself. I’m around kids all the time and I can’t wait for that next chapter. I’m also excited to see if my design aesthetic changes once I have kids…also, it would be great to have a fit model available all the time ;)

What inspires you? I get a lot of my ideas for design from when I travel. I draw a lot of inspiration from textiles and goodies I find when I’m in a new city or country. Some of my first collections with Beru Kids had a definite African feel in terms of prints and color. At the moment, I’m loving neutrals and being drawn to a more contemporary aesthetic which I think I attribute to the amount of time I’ve been spending in NYC for work lately. I used to live in NYC and I miss the energy and accessibility of living there.

Most treasured item you own? I own a floral Osh Kosh denim jacket from when I was 4 that my late grandparents gave me. It still sits in my closet. I can’t wait until I (hopefully) have a daughter who can wear it. 

Happiness is…a choice you make daily. 

 Favorite brands: Vince, Reformation, Rag and Bone, Frankie’s bikinis, La Perla, Joie, Patagonia

Favorite place to travel? Greece, Italy, Spain, ANYWHERE. I have the travel bug. I’m always up to travel. 

What does your week look like? What's your favorite thing to do on the weekends? I split my time between Los Angeles and Santa Barbara so I usually drive down to LA on early Tuesday morning and work in our office near Silver Lake Tuesday-Thursday evening. I work from Santa Barbara on Mondays and Fridays.  I try to be super active on the weekends and be outside as much as possible in Santa Barbara. I love going to the gym and hiking. We also live near wine country so occasionally we’ll drive up to the vineyards for the afternoon. We also have a French bulldog named Pierre so we take him to the beach every weekend.

Sofia was recently featured in Forbes to discuss how she came to launch Beru Kids.. click here to read more

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About BERU:

Beru is an ethically made children's clothing company locally-crafting soft, durable styles for kids. All of our limited-quantity garments are created in partner factories in downtown Los Angeles using sustainable methods and materials. We are committed to having a zero waste output, to reduce the amount of waste produced by the fashion industry. Our acutely close connection to the supply chain allows us to produce beautiful, original clothing consciously. We aim to inspire and uphold pure, positive practices that propel fashion forward without leaving any footprints.

Beru does not cut corners for the sake of costs. We take our time searching through thousands of rolls of leftover fabrics to upcycle into our speciality deadstock garments. The fashion industry is the second largest offender of waste, and we are committed to producing responsibly and not creating any more. To combat our nation's propensity for overconsumption, we produce in limited quantities, which also means not overwhelming our garment workers.

At Beru Kids we like to keep things local so we source all of our raw materials from Los Angeles. We love LA and we do what we can to support the local economy.

 

 

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Source: http://www.berukids.com