Stylist and Owner of Spool Boutique
Why we asked Gina to be a Guest Gifter...
We've been swooning (ok maybe obsessing) over Gina's vision for her company for sometime. Let's just say that Gina has an eye for selecting the best of the best. Her adorable boutique that she's been running for over 12 years carries MOST of our favorite brands and every time we visit her shop, we walk away with items that become our favorite wardrobe staple. Her unique shopping experience and her eye for finding the best and perfect pieces for her client's wardrobe makes her one of our favorite guest gifters.
Gina is the epitome of an entrepreneur and super mama but she also happens to be passionate for gift giving. She is genuine, kind and thoughtful in every decision she makes, which is why we asked her to pick her favorite go to gifts.
More about Gina
Gina discovered her niche 12 years ago. An east coast transplant and a mother of two. She is the founder of one of LA’s hidden gems. After 20 plus years as a clothing buyer and fashion stylist, Gina discovered a void in the retail market. She recognized that women wanted a more personalized & curated shopping experience. Busy professionals and Mamas needed help with closet edits as well as filling in their wardrobe gaps. They wanted flexibility as well, with their busy schedules. They wanted one on one - as in a personal stylist without the large price tag. With an impressive roster of stylists, designers, showrooms and loyal clientele - Gina opened Spool’s doors in May 2006. She created a beautiful space showcasing many local LA designers as well as many hard-to-find European labels. She wanted the space to be relaxing, kid-friendly and exclusive.
Spool is an appointment-only boutique hidden somewhere along the Santa Monica and West LA border. Gina offers personal styling sessions, closet edits, mood boards and look books. Spool is invite-only or referral-based, however they do offer open house hours occasionally.
For those gals who live out of state or do not have the time to visit spool, you can fill out their style profile to enjoy their new membership style box service --- The Style Pass. This is an annual membership or ala carte on-demand stylist service which will include curated seasonal boxes delivered to your door based on your lifestyle and budget, along with many other perks. So, for more details go to thestylepass.com
If you don't follow Gina's shop on Instagram, check her out @spool_boutique